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What is 4K UltraHD and Why Does it Matter?

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In the late '90s and early 2000s, a new television trend took the consumer electronics world by storm: high definition. HDTV promised a new level of clarity and detail in video viewing by offering a picture that was 6.5 times the resolution of the standard-definition format that had been the norm for decades.

The difference was revelatory - viewers could suddenly see tiny details that had been obscured in standard def, from the leaves on trees to the five o'clock shadow on a prime-time star's jawline. The HDTV revolution so enriched the viewing experience that it quickly made the move from high-end luxury to moviephile must-have and finally to mainstream standard.

As consumer adoption of HDTV hardware and content continues to grow, yet another video standard is making its way toward living rooms around the world. "Ultra high definition" or "Ultra HD" blows past the resolution of the current HDTV format and promises a picture quality and viewing experience that transports the viewer into the scene on their screen. Ultra HD features an exceptionally sharp display, even for viewers who sit close to the screen.

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